Pricing

Simple pricing that
grows with you.

Start free. Upgrade when you need more locations, team members, and advanced features. No hidden fees, no contracts.

Starter

$19/mo

Everything you need to get started

Start Free
1 store location
2 team members
Unlimited products
Hosted storefront
All payment providers
Order management
Custom domain
Email blasts
AI Studio

Scale

$129/mo

For multi-location businesses

Get Started
Unlimited locations
Unlimited team members
Unlimited products
Custom domain
Unlimited emails
AI Studio + Agentic Suite
Full API access
Priority support
Advanced analytics

Compare plans in detail

Feature Starter Growth Scale
Store Locations 1 3 Unlimited
Team Members 2 10 Unlimited
Products Unlimited Unlimited Unlimited
Hosted Storefront
Custom Domain
Payment Providers All All All
Emails / Month 2,000 Unlimited
Mailing Blasts
SMS Campaigns
AI Studio
MCP (AI Agents)
API Access Read-only Full
Loyalty Program
Cart Recovery
Performance Center
Priority Support
FAQ

Common questions

Yes. You can create an account and explore the full dashboard on the Starter plan. Upgrade to Growth or Scale anytime from your billing settings. No credit card is required to get started.
Absolutely. You can upgrade or downgrade your plan at any time from the Billing page in your dashboard. Changes take effect immediately.
We accept all major credit and debit cards via Stripe for your Merch Go subscription. For your customers, you can offer Stripe, PayPal, CardConnect, Arise, or Clover as payment options.
No. Merch Go is entirely web-based. Your dashboard and storefront are hosted for you. Just sign up and start using it from any browser. There's also a mobile companion app available for on-the-go management.
MCP (Model Context Protocol) lets AI assistants like Claude and ChatGPT browse your product catalog and place orders on behalf of their users. It's a new sales channel — AI agents discover your products and facilitate purchases, and you see the revenue tracked as "AI Agents (MCP)" in your Performance Center. Available on Growth and Scale plans.
Yes, on Growth and Scale plans. You can connect your own domain (e.g., shop.yourbrand.com) from the dashboard. We handle SSL certificates and DNS verification automatically through Cloudflare.
Merch Go does not charge any transaction fees on top of your subscription. You only pay the standard processing fees from your chosen payment provider (Stripe, PayPal, etc.).

Start building your store today.

No credit card required. No contracts. Upgrade or cancel anytime.

Get Started Free