Privacy Policy

Last updated: April 4, 2026

1. Information We Collect

We collect information you provide directly:

  • Account Information: Name, email address, phone number, business details
  • Payment Information: Processed securely through third-party processors (Stripe, PayPal, CardConnect, Arise). Merch Go does not store credit card numbers.
  • Business Data: Product listings, inventory data, order history, customer records
  • Usage Data: Pages visited, features used, device information, IP address
  • Customer Data: Information provided during checkout (shipping address, contact details)

2. How We Use Your Information

  • Provide and maintain Platform services
  • Process transactions and send related notifications
  • Improve and personalize user experience
  • Send marketing communications (email and SMS) when you opt in
  • Detect and prevent fraud or security threats
  • Comply with legal obligations

3. SMS/Text Messaging

By opting in to SMS updates, you consent to receive text messages from merchants on the Merch Go platform regarding orders, promotions, and updates. Message and data rates may apply. Message frequency varies. You can opt out at any time by replying STOP to any message. Reply HELP for assistance. Carriers are not liable for delayed or undelivered messages.

4. Data Sharing

We share data only as necessary:

  • Payment Processors: Stripe, PayPal, CardConnect, Arise for transaction processing
  • Delivery Providers: DoorDash, Grubhub, Uber Eats when merchants enable delivery
  • Shipping Providers: Shippo for shipping rate calculation and label generation
  • SMS Provider: Twilio for text message delivery
  • Cloud Infrastructure: Google Cloud (Firebase) for hosting and data storage
  • Email Services: AWS SES for transactional emails

We do not sell personal information to third parties.

5. Data Storage and Security

Data is stored in Google Cloud Firestore with encryption at rest and in transit. Sensitive credentials are stored in encrypted sub-collections separate from public merchant data. We implement role-based access controls to limit data access.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing of your data
  • Withdraw consent for optional data processing (including SMS)

To exercise these rights, contact privacy@merch-go.com.

7. Cookies

We use essential cookies for authentication and session management. We use analytics to understand Platform usage. You can manage cookie preferences through your browser settings.

8. Data Retention

We retain data for as long as your account is active or as needed to provide services. Order and transaction data may be retained longer for legal, tax, and compliance purposes.

9. Children's Privacy

The Platform is not intended for users under 13 years of age. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this policy periodically. Changes will be posted on this page with an updated revision date.

11. Contact Us

For privacy inquiries: privacy@merch-go.com